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Familiarity with existing technology is the biggest barrier to change

written by Editor, 5 October 2015

Our Survey said – Part 1

changes in technology

Earlier this year we carried out a survey among UK accountants which revealed they may be paying a high price for failing to switch to improved technology solutions which can help them grow their practice.

The survey revealed 63 per cent of accountants admitted they had not changed software provider in the last five years. The majority of these stated that employee familiarity with the existing solution was the biggest barrier to change (50 per cent), whilst 41 per cent admitted having concerns about data migration, and 40 per cent said the training involved in learning a new system was holding them back. 30 per cent of accountants surveyed admitted they were sticking with the ‘devil they know’.

But whilst sticking with the devil you know may seem the easiest option, it can actually hamper business growth in the long run. A business can often outgrow the capabilities of its current software systems and it’s really important firms investigate more sophisticated and robust solutions in order to improve practices and continue to grow and attract customers. Staff familiarity shouldn’t hold you back from switching to something better. And, if chosen wisely, it really doesn’t have to mean a major upheaval.

changes in technology

The survey also revealed 55 per cent of respondents had chosen their solution without taking up references and 37 per cent did not even trial it before purchasing. Yet, interestingly, when asked about the best advice to give other practices when selecting a new solution, getting references and trialling the solution were cited top of the list.

At Digita, we believe price should never be the primary factor when choosing an accounting software system. Firms should make sure they fully investigate all available options, take up references and make use of free trials to make sure they choose the best technology for their practice.

Accountants who had chosen to change solutions cited price increases by their former provider as the biggest reason to switch, followed by poor customer service and lack of integration.

For a copy of the survey report, click here.

Coming up in Part 2 – Are Cloud and Portals key to future growth?

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