Guest blog by, Lauren Coates, Inside Sales Representative
Knowing your audience is one of the first key steps to creating a marketing strategy for your business. Once you have successfully made your mark on that audience it can then be tempting to start looking for new areas to penetrate. Expanding your target market is key to continuous growth but it must be done wisely.
Guest blog by, Lauren Coates, Digita Inside sales representative
In today’s socially driven world, it’s getting tougher to grab attention and sustain it.
Social media can be especially challenging; how do you measure the value of an engagement to your brand? Used correctly, social media offers a free marketing tool to engage quickly with clients, potential prospects and business partners. Essentially, you are creating a 24/7 accessible page to market your business.
Blog by Amanda Magri Overend, Digita Marketing Assistant
These days most businesses are bombarded by thought leaders persuading them to invest in Twitter, Facebook and LinkedIn to follow, like, tweet or share content. These new found tools can be overwhelming, but in such a competitive market practices can’t afford to turn a blind eye. more »
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