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RONI – have you considered it?

written by Editor, 12 November 2015

Guest blog by, Ian Cooper, Digita Business Development Manager

RONI

We are all aware of the term Return on Investment. This is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.

However, a term you might not be so familiar with is RONI, the RISK OF NOT INVESTING.

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