Guest blog by, Mikaela Barton, Digita Marketing Assistant
The festive season is upon us and the New Year is fast approaching. We are all familiar with the tradition of setting ourselves personal goals for the upcoming year, goals that are going to see us slimmer, happier and wealthier than ever before. Until January 15th when we all give up and reach for the leftover Christmas cake.
However, what about our business goals? The New Year allows for a paramount opportunity for change. But how do you plan for the New Year? And what industry changes should you expect to see in 2016?
Guest blog by, Lauren Coates, Digita Inside sales representative
In today’s socially driven world, it’s getting tougher to grab attention and sustain it.
Social media can be especially challenging; how do you measure the value of an engagement to your brand? Used correctly, social media offers a free marketing tool to engage quickly with clients, potential prospects and business partners. Essentially, you are creating a 24/7 accessible page to market your business.
Having an efficient way to update and manage your clients in your business database is directly aligned with your overall strategy. Your current customers and prospects are the basis for your organization’s success and whom you’ll be engaging with via telephone, email, social media, and even in person.
Guest Blog by Katie Martin, Digita Telemarketer
For most of us, cold calling is a dreaded and daunting task; however it’s a part of the game. And when done correctly, it can be a powerful and effective sales tool.
It is seen as a challenging role nonetheless but there are no new sales without new contacts. You can’t make a sale unless you have an appointment first. In fact, prospecting is the key to successful selling.
Guest Blog by Rudi Jansen Founder of Accoa
Sometimes the thought of developing new sales and marketing techniques for your practice can bring to mind over-expensive advertising campaigns and unsuccessful prospect meetings that feel like a waste of your precious time.
Blog By Amanda Magri Overend, Digita Marketing Assistant
If your practice is looking to put together a marketing strategy internally, choosing the right tools to help you execute that strategy can be overwhelming. Here at Digita, we’ve experienced various marketing processes and are constantly testing new ones.
Blog by Amanda Magri Overend, Digita Marketing Assistant
Many accountancy firms are looking to improve their current marketing and sales initiatives in order to generate a steady flow of new clients to their practice. In our recent survey of over 250 customers, 40% stated their current business issue is the ability to implement current marketing efforts.
This page can be viewed at https://www.digita.com/pro/blog/index.php/tag/marketing/
Copyright © Thomson Reuters, 2017