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Social Selling Top Tips for Accountants

written by Editor, 19 August 2014

Blog by Amanda Magri Overend, Digita Marketing Assistant

These days most businesses are bombarded by thought leaders persuading them to invest in Twitter, Facebook and LinkedIn to follow, like, tweet or share content. These new found tools can be overwhelming, but in such a competitive market practices can’t afford to turn a blind eye.

Social Selling

Social selling is a great place for practices to start. This is the use of social media by businesses to interact directly with prospects by answering questions and offering thoughtful content to delight them, rather than interrupt them with cold-calls and emails, until they’re ready to buy.

By sharing relevant information with your target audience over social media channels, you can successfully nurture prospective and existing clients and add value.

Here are 5 top tips to help you attract new clients and stand out in the crowd through social media:

Tip 1: Set a range of goals
Setting metrics will help to ensure that everyone in your business maintains the same focus. The targets set should be aimed at increasing your overall network and converting these leads.

Tip 2: Engage with your target audience
Identify which social platform they use most frequently and make sure you’re active on there.

Tip 3: Content is King
Creating and sharing good content is a key factor to a successful social selling plan. This can be company news, blog comment, photos – even on a personal level such as charity initiatives.

Tip 4: Build your profile
Create a company page and build your following by running advertising campaigns aimed at your target audience to drive awareness and traffic to your page. These campaigns are available on all social platforms and may not be as expensive as you think.

Tip 5: Join a conversation
Demonstrate real value within the groups you have joined by getting involved in discussions and posting thought provoking information.

The future of business is now based on enhancing the overall experience for your clients and creating loyalty. Through social media, both clients and prospects can now learn about you, your staff and your business at any time of day and connect on a stronger, more emotional level than ever before.

Do you have any thoughts or questions? Comment below.


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