Guest blog by, Chris Taylor, Marketing Assistant, Thomson Reuters
Client referrals can be one of the most powerful ways for your practice to meet lead generation targets. In today’s highly competitive market, acquiring new business is a challenge for everyone. However, successfully implementing a referral program can put your practice one step ahead of the curve. more »
Guest blog by, Chris Taylor, Marketing Assistant
Social media is a growing area of interest for accountants in practice looking to enhance their current marketing efforts. Although it wasn’t originally designed for businesses, including accountancy practices, in recent years an increasing number have decided to turn to social platforms to get their messages across in a timely and concise way. There are currently 433 million LinkedIn accounts and 310 million Twitter members – the sheer volume of these accounts presents organisations with a great, low-cost opportunity to increase engagement with their target market.
Guest blog by, Chris Taylor, Digita Marketing Assistant
Employee satisfaction has been seen by many as a bit of a buzzword in the past – what really constitutes employee satisfaction? Providing an answer to this can be an immeasurable challenge, but even the simple fact that your practice is seen embracing employee satisfaction can give off positive vibes.
Guest blog by, Lauren Coates, Inside Sales Representative
Knowing your audience is one of the first key steps to creating a marketing strategy for your business. Once you have successfully made your mark on that audience it can then be tempting to start looking for new areas to penetrate. Expanding your target market is key to continuous growth but it must be done wisely.
Guest blog by, Lauren Coates, Digita Inside sales representative
In today’s socially driven world, it’s getting tougher to grab attention and sustain it.
Social media can be especially challenging; how do you measure the value of an engagement to your brand? Used correctly, social media offers a free marketing tool to engage quickly with clients, potential prospects and business partners. Essentially, you are creating a 24/7 accessible page to market your business.
Guest blog by, Mikaela Barton, Digita Marketing Assistant
Gone are the days when a firm handshake was enough to seal the deal. Today’s clients are looking for the formation and nurturing of real relationships with people they can trust.
Effective networking skills are now a fundamental aspect of the success of an organization. As a director or partner of the practice not only will networking allow you to improve your profile to prospects and customers but also within the organization enabling you to partner more effectively with other parts of the business.
Blog by Amanda Magri Overend, Digita Marketing Assistant
These days most businesses are bombarded by thought leaders persuading them to invest in Twitter, Facebook and LinkedIn to follow, like, tweet or share content. These new found tools can be overwhelming, but in such a competitive market practices can’t afford to turn a blind eye. more »
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