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How to get the right type of client – Sales and marketing techniques for accountancy practice owners

written by Editor, 1 April 2015

Guest Blog by Rudi Jansen Founder of Accoa
Sales and Marketing Techniques

Sometimes the thought of developing new sales and marketing techniques for your practice can bring to mind over-expensive advertising campaigns and unsuccessful prospect meetings that feel like a waste of your precious time.

But for those who have embraced new sales and marketing opportunities, this can result in a constant stream of new prospects entering their practices and 90% conversions on cold leads. But many aren’t taking advantage of these numerous possibilities, leaving it to those who they feel were “born with the gift of the gab”.

Sales and Marketing Techniques

The fact is, when it comes to sales and marketing, almost every strategy in the book CAN and WILL work – if you focus enough on figuring out exactly HOW it works and then spend the time to MASTER it.

We are all familiar with the 80/20 rule.

If you want to learn where to focus your attention when it comes to developing new techniques, come and join me on the 16th of April and during my presentation, you will discover the exact 20% that WILL make the difference in your practice. And you will also learn about a process which has helped some accountants move towards a 90% conversion rate on COLD qualified leads.

If you think like many that this is near impossible, then make sure you join me at the event to learn exactly how to do it.

If you have any questions in the meantime, feel free to contact me on

About Rudi Jansen

Rudi Jansen

Rudi Jansen of Accoa is the top business coach in the UK working exclusively with Partners in Practice. Dealing with some of the top independent accountancy practices in the UK, including past British Accoutancy Award Winners.

Rudi is a guest speaker at the Digita User Conference in Chepstow.

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