Tax blog for accountants

News and views from our experts.


New Year, New Opportunities

written by Editor, 17 December 2015

Guest blog by, Mikaela Barton, Digita Marketing Assistant

New Year resolutionss

The festive season is upon us and the New Year is fast approaching. We are all familiar with the tradition of setting ourselves personal goals for the upcoming year, goals that are going to see us slimmer, happier and wealthier than ever before. Until January 15th when we all give up and reach for the leftover Christmas cake.

However, what about our business goals? The New Year allows for a paramount opportunity for change. But how do you plan for the New Year? And what industry changes should you expect to see in 2016?

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5 Tips to Attract Investors through Crowdfunding

written by Editor, 17 November 2015

Guest blog by, Amanda Magri Overend, Digita Marketing Executive

crowdfunding

You have decided to launch or grow your business – and now you need investment. But where do you start? And which of the many forms of investment is right for your business?

Our economy continuously changes in many ways, however a lack of money and time are still primary reasons why small business fail to progress in a competitive market.

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Become Socially Sophisticated with our help!

written by Editor, 3 November 2015

Guest blog by, Lauren Coates, Digita Inside sales representative

Socially Sophisticated

In today’s socially driven world, it’s getting tougher to grab attention and sustain it.
Social media can be especially challenging; how do you measure the value of an engagement to your brand? Used correctly, social media offers a free marketing tool to engage quickly with clients, potential prospects and business partners. Essentially, you are creating a 24/7 accessible page to market your business.
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Build Connections and Network your way to Success

written by Editor, 22 October 2015

Guest blog by, Mikaela Barton, Digita Marketing Assistant

Networking

Gone are the days when a firm handshake was enough to seal the deal. Today’s clients are looking for the formation and nurturing of real relationships with people they can trust.

Effective networking skills are now a fundamental aspect of the success of an organization. As a director or partner of the practice not only will networking allow you to improve your profile to prospects and customers but also within the organization enabling you to partner more effectively with other parts of the business.

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Should we Continue to have Faith in Email Marketing?

written by Editor, 10 September 2015

Guest blog by, Mikaela Barton, Digita Marketing Assistant

email marketing

Times have changed and progressive accountancy practices are changing with it. The accountancy profession has entered a new age in the marketing domain.

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Database Cleansing Can Improve Your Business Model

written by Editor, 20 August 2015

Data cleansing

Having an efficient way to update and manage your clients in your business database is directly aligned with your overall strategy. Your current customers and prospects are the basis for your organization’s success and whom you’ll be engaging with via telephone, email, social media, and even in person.

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Cold Calling – Top Tips for Success

written by Editor, 3 July 2015

Guest Blog by Katie Martin, Digita Telemarketer

cold calling

For most of us, cold calling is a dreaded and daunting task; however it’s a part of the game. And when done correctly, it can be a powerful and effective sales tool.
It is seen as a challenging role nonetheless but there are no new sales without new contacts. You can’t make a sale unless you have an appointment first. In fact, prospecting is the key to successful selling.

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How to Manage Leads From Tradeshows

written by Editor, 1 June 2015

Guest Blog by Katie Martin, Digita Telemarketer
Saving Time

Digita had a great time exhibiting at the Accountex tradeshow this May, we had a great show, with a flood of both visitors and a pile of leads. However with tradeshows there is the common mistake of not putting in as much effort post event and all the hard earned leads are sat gathering dust.

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How to get the right type of client – Sales and marketing techniques for accountancy practice owners

written by Editor, 1 April 2015

Guest Blog by Rudi Jansen Founder of Accoa
Sales and Marketing Techniques

Sometimes the thought of developing new sales and marketing techniques for your practice can bring to mind over-expensive advertising campaigns and unsuccessful prospect meetings that feel like a waste of your precious time.
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Signs of a Super Hero Accountant

written by Editor, 5 January 2015

Blog By Aalia Daneshmend, Senior Marketing Executive
Super Hero Accountant
If being an outstanding accountant made you a super hero, here’s our take on which X-men-type powers you might possess. You may identify with a few of these or want to hone your own superpowers by taking on some of these skills.

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Has the Cloud Transition Been a Smooth Journey for Accountants in Practice?

written by Editor, 2 December 2014

Blog by Dave Pearson, Senior Development Manager
Cloud Technology
This is a question you’ve probably asked yourself or have asked another accountant who’s moved to the Cloud. Understanding the process and the choices made demystifies the situation and enables you to rationally assess the business benefits.

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The Top Five Things to Pack in Your Marketing Toolkit

written by Editor, 17 November 2014

Blog By Amanda Magri Overend, Digita Marketing Assistant
Marketing Toolkit
If your practice is looking to put together a marketing strategy internally, choosing the right tools to help you execute that strategy can be overwhelming. Here at Digita, we’ve experienced various marketing processes and are constantly testing new ones.

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The Digita Software Reviews – Customer Survey Results

written by Editor, 7 November 2014

Digita software reviews
Last month we surveyed over 250 customers for their Digita software reviews and we wanted to share the headline results with you:

Digita Software Reviews – The Results

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How to Build Your Presentation Confidence

written by Editor, 4 November 2014

Blog by Aalia Daneshmend, Digita Senior Marketing Executive
Presentation Confidence
Anxiety can make or break a presentation and a bad case of the nerves can unravel even the best presenter. The adrenaline flowing through your body can turn you into living jelly – your hands shaking, palms sweating, face twitching, and voice quivering. Here are a few tips to help you power through any PowerPoint.

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7 Steps to Attracting New Clients Through Effective Marketing

written by Editor, 20 October 2014

Blog by Amanda Magri Overend, Digita Marketing Assistant
Customer Service

Many accountancy firms are looking to improve their current marketing and sales initiatives in order to generate a steady flow of new clients to their practice. In our recent survey of over 250 customers, 40% stated their current business issue is the ability to implement current marketing efforts.

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