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Is Trust Important in Business?

written by Editor, 9 December 2014

Blog by Amanda Magri Overend, Marketing Assistant
Is Trust Important in Business?
Personally, I prefer to do business with companies that I trust – especially with anything related to my own money. For any brand, developing and maintaining trust is critical for all businesses and is built over time but ruined in a moment of poor service.


Trust is a core Thomson Reuters value: to show consistency between what we say and what we do. Accountancy practices who are trusted by their customers are often more successful.

Is Trust Important in Business?

Step 1 – Be an Expert in Your Field

Technical competence and know-how is vital as most prospective customers search for someone whose level of expertise in their field inspires trust. Nowadays, there is an obligation to provide clear explanations that are concise but not overly simplistic.

Step 2 – Be Accountable for your Actions

Reputation is paramount aspect for every practice hold yourself accountable in all actions within your business relationships. Never let your customers down to avoid losing their confidence.

Step 3 – Maintain Confidentiality

Customers need to believe that if they tell you something about themselves, their business or any sensitive information, you will handle it with the utmost respect and confidentiality.

Step 4 – Honesty is the Best Policy

Be open in your business relationship as a lack of transparency will make your practice much more vulnerable to disasters.

Step 5 – Be Credible to the Core

Go the extra mile to exceed your stakeholder’s expectations within every business process and interaction.

Trust doesn’t happen overnight – it’s built on a long-established reputation of integrity. Reap the benefits by making trust your core value to create a loyal customer base for the long term.

Do you think trust is important for your business? Are you taking any steps to create trust and loyalty, or do you have any tips? Please comment below to let us know.


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