Guest blog by, Amanda Magri Overend, Digita Marketing Executive
Whether you’re a small business or a large multi-national there are huge benefits to be reaped from hosting an event. As discussed in previous blogs events are a fundamental part of networking and connecting with customers, prospects and peers. This doesn’t have to be an extravagant affair. Instead you could start with a low-cost coffee morning.
But why host an event in the first place?
• Brand awareness
• Build a relationship and turn it into a sale
• Better customer interaction
Hosting an event is a great opportunity to gain brand recognition and increase awareness whilst showcasing your products. This helps to promote your brand name and allows customers and prospects to connect with you on a more personal level, opening the door for a soft sale approach.
People usually attend an event because they are interested in either the brand or industry topic. Whether the event is free of charge or a paid event, attendees are there out of choice. Guests will be more open to see what you have on offer and hear your marketing message; however this is not an opportunity for a hard sale but more a relationship building which can then be followed up in the office after the event.
Connecting with customers in a face to face environment is great because it gives you the opportunity to directly engage with your marketing message, in a way that TV, email and other forms of advertising doesn’t. As well as for customers to ask questions and establish a firm relationship with the organisation and to gain greater insight into the products and solutions they are using.
Having customers and prospects all in one place, creates the ideal environment to carry out customer research, to gain a greater insight into the industry your customers are working in. You can ask them questions about what they would like to see from the organisation and issues they are facing in the industry. Use this as an opportunity to give back to your customers by helping them with industry and product knowledge as well as listening to their needs to create better products and increase customer retention.
This year we’re back hosting our annual Synergy 2016 Digita user conference May 4th and 5th. We invite over 250 of our customers to step away from their desks and join us at the Forest of Arden Marriott Hotel and Country Club for a jam packed 2 day conference. The conference is an opportunity for us to build better relationships with our customers, as well as for our customers to network with their peers and industry experts. Customers will be able to improve their product knowledge, gain an insight into new and upcoming products as well as enjoying great entertainments at our gala dinner.
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