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Is consumer use of technology overtaking their accountants?

written by Editor, 26 November 2015

Guest blog by, Ian Cooper, Digita Business Development Manager

technology

Mobile devices, the cloud and social media have created huge behavioural changes in consumers and has led to a change in their expectations. There is no question that easy to use solutions such as Amazon® same-day delivery, Apple Pay and Uber are helping the constantly connected consumer get what they want when they want it. Consumers are now socially-oriented, design-conscious and impatient. These consumer behaviours describe our clients, prospective clients and they also describe us. All of us have helped change the demands of services in a very short amount of time, ask yourselves that as accountants, are you keeping pace?

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