Guest blog by, Ian Cooper, Digita Business Development Manager
Mobile devices, the cloud and social media have created huge behavioural changes in consumers and has led to a change in their expectations. There is no question that easy to use solutions such as Amazon® same-day delivery, Apple Pay and Uber are helping the constantly connected consumer get what they want when they want it. Consumers are now socially-oriented, design-conscious and impatient. These consumer behaviours describe our clients, prospective clients and they also describe us. All of us have helped change the demands of services in a very short amount of time, ask yourselves that as accountants, are you keeping pace?
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